毫無懸念，大阪世博會由最「獵奇」的標誌勝出!
- Poem Design
- 2020年8月27日
- 讀畢需時 1 分鐘
已更新：2020年8月29日
今年大阪世界博覽會最後勝選的標誌。
這次大阪世界博覽會標誌沒有意外由最「獵奇」的標誌勝選，為什麼我這樣說呢？先看前四個候選的標誌(下圖)，感覺上中規中矩沒什麼太大問題，作為大阪世界博覽會的標誌也都算合適，但就少了點特色，套用其他博覽會也都可以的感覺。大家都知道日本對於設計的品味與開放程度是非常高，也願意嘗試新的事物，此次同時也時採納一般民眾的意見，勝選可以說是毫無懸念。大會主席安藤忠雄：有種很好的違和感。
這個標誌由不同大小的紅色圓和橢圓相互連接，聯成圈的意義來自大阪的英文’’OSAKA’’的’’O’’，像是細胞般充滿生命的感覺，傳遞出「自由」「有機」「延續」就如同生命的光彩；了解意義後，再好好地欣賞幾次這個「獵奇」的標誌後，是否也覺得挺可愛的呢?
五組候選標誌
撇開個人的喜好，單以行銷的角度來看，這次世博的標誌公佈到現在短短的幾天，網路上的二創一天比一天精彩。「設計」作為行銷的武器之一，評斷的好壞絕非只在好看與否，尤其在這個資訊傳遞極為容易的世代。
對於活動型的設計，單靠視覺就夠創造出話題性，這價值遠遠大於好看與否，因為層次又更上一層。
最後提供一些有趣的二創給讀者欣賞。
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