’’Erretres’’最新力作-張力十足的主視覺
- Poem Design
- 2020年5月9日
- 讀畢需時 2 分鐘
今年西班牙設計公司’’Erretres’’替電視頻道Movistar+的新節目-‘’Fama A Bailar’’所設計的 主視覺。
‘’Fama A Bailar’’節目的核心理念是「榮耀在你心中-並讓它自由」。將此概念當作品牌slogan，讓舞蹈與品牌的價值聯繫在一起。很輕易就抓住受眾目標的眼球，並讓其融入所有的媒介當中。「榮耀在你心中」是一個非常靈活的slogan，能夠自然地出現在各類媒體。 ’’FAMA‘’四個字母在視覺上有三個明顯的重點 第一、字母‘’A’’特別的寬，第二、字母從左到右，字重由輕到重，第三、整體由低重心的曲線組成 1.字母‘’A’’特別的寬：舞蹈為一連串的動態延伸組合而成，拉長’’A’’作為最顯著並合適的樣子，並且對後續的延伸(靜態、動態)鋪成，都能有很好的基礎，譬如想向一下，在動態的表現上可以想到，’’A’’延伸的線條隨著背景音樂搖動等。 2.字母從左到右字重變重：一、是參賽者隨初入比賽贏過對手，再進階衛冕戰的過程，表現越來越趨近成熟，二、提醒觀眾比賽會越來越精彩，越接近尾聲會有更多的期待，三、也表現出舞蹈的多樣 3.整體由低重心的曲線組成：圓弧的曲線加上整組字重心低的概念，傳達出舞蹈的柔軟與人無限的可塑性。一般想像舞蹈的感覺，應該會是活潑、律動感等，但這組標準字則是把律動感降低，增加延伸的視覺張力，這樣操作反而更能顯出這節目的特色。 製作品牌時最擔心的地方就是差異化不明顯與無法精準傳達設計理念，’’FAMA‘’這組視覺很有技巧的兼顧這兩項事情。
Reading about “Erretres” and its electrifying visual tension instantly took me back to the first time I walked through an abandoned industrial loft that had been converted into an art gallery. The raw concrete walls were splashed with bold, jagged graphics, and the lighting was deliberately harsh, casting deep shadows that seemed to pull the pieces toward you. I remember standing in front of a massive, kinetic sculpture that seemed to pulse with the same kind of taut energy the post describes—every line and angle felt like it was waiting to snap, yet held together by an invisible thread https://en.wikipedia.org/wiki/PokerStars That moment reminded me how powerful a well‑crafted visual can be, turning a static space into a living, breathing experience.…
This title immediately brought to mind a similar experience I had last year. I was working on a branding project for a small artisan bakery, and we were really struggling to capture that "tension" you're talking about in our visuals https://www.afp.gov.au/news-centre/media-release/bitcoin-beachside-mansion-and-mercedes-benz-qld-man-forfeits-more-53 We wanted something that felt both comforting and exciting, a bit like the anticipation of smelling freshly baked bread versus the actual delight of tasting it. We went through dozens of concepts, trying to convey that feeling of anticipation and reward. I would look through bizzo before asking anyone else. Eventually, we landed on a series of close-up shots of ingredients just before they're mixed, like a swirl of dark chocolate or a dusting of flour. It was subtle,…
This title immediately made me think of a time I was at a gallery opening a few years back. There was this one piece, a large abstract canvas, that just pulled me in. The artist had used these incredibly bold strokes and contrasting colors, creating this palpable tension that you could almost feel radiating off the canvas. It wasn't a comfortable feeling, exactly, but it was so compelling https://en.wikipedia.org/wiki/Southern_District_of_New_York_Action_Against_Online_Poker_Players I remember standing there for ages, just trying to decipher the emotion behind it, the artist's intent. It’s amazing how a visual can evoke such a strong, visceral reaction, isn't it? I'm really curious to see what Erretres has created here; that phrase "tension-filled main visual" has definitely piqued my interest.…
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