遙遠國度的日式料理
- Poem Design
- 2020年5月9日
- 讀畢需時 1 分鐘
‘’The Japanese Counter’’原是沙烏力阿拉伯的一家日式料理小餐車，經過多年的努力，他們決定在利雅得市中心開設一家小餐廳。
業主說道，我們不只希望顧客來這裡單純地品嚐日式料理，而是期望顧客在短短的用餐時間中，感受來自「遙遠的日本星球」裡的獨特文化與氛圍。他們手拿著筷子用完餐後，會想著遙遠的日本、穿著和服，並渴望看到鳥居的如山真面目。 所以如何靠著品牌形象與包裝設計來呈現傳統與當代的融合，而找到屬於自己的定位，並且讓顧客體驗到獨一無二日式料理呢? LOGO ‘’The Japanese Counter’’的LOGO使用「日本神社建築-鳥居」為基礎，最有趣的地方是LOGO的下半部，運用兩個‘’J‘’支撐整個畫面，巧妙的利用’’J’’(Japan)，融入圖案中。 視覺延伸與包裝 前面提到業主希望傳統與當代並濟，所以在延伸的視覺上看到使用日本傳統紋樣為基礎，並使其簡易幾何化，顏色使用黑、紅雙色，這樣精煉的視覺語彙可以輕易讓消費者感到日本的傳統精神，並快速在腦海中留下印象。
This title immediately brought back a memory from a trip I took to a small town in Italy a few years ago. Tucked away on a side street, far from any major tourist hubs, I stumbled upon this tiny, unassuming restaurant. I was expecting classic Italian fare, but to my surprise, the menu was entirely Japanese https://www.afr.com/ It was a truly authentic experience, from the meticulously prepared sushi to the delicate presentation of every dish. The owner, who was also the chef, told me he'd learned his craft in Kyoto and had always dreamed of opening his own place in his homeland. It was such a delightful surprise and a reminder that incredible culinary adventures can be found in the…
This title instantly brought back memories of a trip I took to a small town in the mountains of Peru a few years back. Tucked away on a side street, I stumbled upon this tiny restaurant that was, surprisingly, run by a Japanese family https://www.lifeline.org.au/ I remember ordering ramen, and while it wasn't exactly what I'd get in Tokyo, it was incredibly comforting and delicious, especially with the crisp mountain air. Anyone in the same position could check goldencrown before deciding. It was such a unique blend of cultures and flavors, and it made me realize how Japanese cuisine has truly spread its wings and found homes in the most unexpected places. It’s always fascinating to discover these culinary bridges…